Conference Speakers

Stacy DeBroff
Keynote Speaker

Nationally recognized as a Social Media Maven, Stacy DeBroff is CEO and founder of Mom Central Consulting, specializing in social media marketing that engages brands with influential moms. Stacy and Mom Central Consulting have been engaged by over 200 Fortune 500 brands and their pr, digital, or social media agencies to build brand awareness and activate influential moms on behalf of brands off line and in social media space. A media-savvy interviewee, Stacy has appeared on national television, live interviews, including NBC’s, Today Show, The View, The Rachel Ray Show, CNN Headline News, Fox & Friends, The Daily BuzzBloomberg News, and the CBS Early Show.  Stacy’s expert marketing advice and insights have been featured in such publications as USA Today, the New York Times and the Wall Street Journal.

With her past research and insights into the evolving state of American moms and families, Stacy has also written several best-selling books on parenting and family organization including three books from Simon and Schuster’s The Free Press: The Mom Book: 4,278 Tips for MomsThe Mom Book Goes to School: Insider Tips to Ensure Your Child Thrives, along with Mom Central: The Ultimate Family Organizer. The firms’ award winning work includes: 2010 PR News best national Viral Marketing Campaign, ABC The View and General Hospital | J & J James Burke Marketing Award winner for best PR campaign, 50th Anniversary no More Tears | Stevie Award finalist, Best Entrepreneur |2009 WOMMY Award, Word of Mouth Experiential Campaign | PR News Spokesperson of the Year finalist.

Stacy graduated from Brown University with degrees in English and Psychology, before completing her graduate degree at Georgetown University Law School. She lives with her husband Ron, in Boston and happily engages in imperfect parenting of her two teens.


Colleen Padilla
Review Blogging 101

Colleen Padilla, the founder of ClassyMommy.com is a full time mom for her two children, Mackenzie (5) and Kyle (3). Colleen has been featured on Fox News, Good Morning America, The New York Times, MSNBC and Philadelphia ABC, CBS, and NBC programs.  Classy Mommy features over 1400 product reviews, lively videos, celebrity mom & baby gossip, and giveaways galore.  Colleen studied Anthropology and earned her MBA at Cornell. She has worked in Corporate America for Ford Motor Company, Wells Fargo, and Sanofi-Aventis. Recently, Colleen has been a spokesperson for Scrubbing Bubbles, Mattel Games, Energizer Rechargeables, Huggies, and TJ Maxx & Marshalls. Currently, she is writing a book about Digital Moms scheduled to be published by Harper Collins in July 2011.


Jenny Lauck
Review Blogging 101

Jenny Lauck is the director of the BlogHer Publishing Network, and manages the BlogHer Reviewer programs.  Jenny has blogged professionally for ClubMom and BlogHer.  Her writing has been included in the anthology Sleep is for the Weak, and she has been featured in the LA Times and Life Magazine.  Jenny’s personal blog, Three Kid Circus has been helping other parents feel superior since 2004.


Felicia Carter
Review Blogging 101

Felicia Carter, founder and Editor-in-Chief of GoGrahamGo.com, is a part-time school counselor, wife of 10 years and mother to two small boys. Felicia earned her MAEd in Counseling in 2005 as a Nationally Certified Counselor. Go Graham Go features product reviews, fun ideas, recipes and parenting tips originally created to help moms “see things in action” and find “the best bang for your buck”. Felicia was named one of the Top 10 Mommy Blogs of The Most Influential Female Voices on the Web from the ABIE in 2010 and one of Nielsen’s 50 Power Moms Online in 2009. In 2010 Felicia served as a Contributing Editor at Mom Central Baby where she shared tips, tricks, and products geared towards moms and babies; she’s had the pleasure of working with brands like: Sears, KMart, TJ Maxx/Marshalls, Tide, Downy, Pampers, Kelloggs, Office Max, Avon and others.


Niri Jaganath
Review Blogging 101

After being born in South Africa and surviving everything from poverty to riots, Nirasha (known as Niri) shelved her desire for writing in a turbulent time to pursue a career in software engineering.  While dusting off the remnants of Apartheid, Niri left for the shores of the USA to be a techno-geek by day while pursuing philanthropic interests by night.  Fast forward 12 years…with a baby in tow, Niri traded the rat race for her rug rats and turned back to her passion of writing at MommyNiri.com and has been featured on Boston.com, Syracuse.com and India New England. She’s worked on several charitable projects while harnessing the power of blogging to end teacher-funded classrooms; taken part in Rwanda Path2Peace and built playgrounds with Kaboom and the End Child Hunger campaign.  She has also been nominated for the Nickelodeon Parent’s Pick Award.


Angie Knutson
Review Blogging 101/Moderator
Angie Knutson is a homeschooling mom of four chidren ranging in age from 2 to 10. She started her blogging journey back in 2006 on her family’s personal blog, but ventured out to blog product reviews and giveaways at MyFourMonkeys.com in mid-2009. My Four Monkeys has grown into an online resource for moms, providing craft ideas, recipes, and faith-filled encouragement. Angie is passionate about education and children’s literacy, posting a weekly children’s book feature called My Four Monkeys’ Story Time. Her and her family were the first ThinkFun Featured Family at ThinkFun.com, and she has also worked with other family-friendly brands such as Hasbro, EA Play, Disney, ALEX Toys, and Creativity for Kids.

Linsey Knerl
Nuts & Blots/Moderator

Linsey Knerl is a homeschooling mom of 5 and full-time freelancer who founded Lille Punkin’ Reviews.  In addition to her work past work as a brand ambassador for Energizer, Sharpie, and WISK, she is a Walmart Mom and the co-author of the recent 10,001 Ways to Live Large on a Small Budget.  She has recently spoke on the ethics of review blogging as a moderator at the 2010 SXSW session Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions. You can find her interviews in Woman’s Day, Better Homes and Gardens, TIME Magazine, All You, Reader’s Digest, Shape Magazine, and USA Today and find additional tips for balancing work and family at 1099mom.

Atty. Carleen Coulter
Nuts & Bolts of Review Blogging

Carleen Coulter is an Illinois Attorney, Blogger, and Internet Marketer. She owns two successful beauty product review sites, Beauty and Fashion Tech and Girl Gloss, along with multiple smaller niche websites. In her free time, Carleen enjoys geocaching and running, and also acts as secretary to a little dog with no tail who operates the blog Puppy on a Roomba. At BlogWorld Expo 2010 Carleen spoke at the popular session “The Business of Product Reviews: Ethics, Etiquette and Legalities” where Bridgette and Cecelia first met Carleen and knew they would love to have her speak at Reviewer’s Retreat. When she’s not hard at work at her “day” job,  you can find Carleen on her company site, Pika Revolution Publishing or Beauty and Fashion Tech,  beauty product review blog.


Sheila Bernus Dowd
Nuts & Bolts of Review Blogging

Whether for 50 or 10,000, Sheila can throw one heck of a party raising a ton of money for a worthy cause or garnering her client’s brand stellar coverage. Sheila led communication strategies for nonprofits for over a decade locally and nationally. While Executive Director of Public Allies, she created a national technology/outreach plan still in use today to leverage the power of the internet to recruit young leaders into public service. At Project Cornerstone, she led a Silicon Valley campaign to strengthen youth programming and infuse positive youth development strategies in local after-school programs, non profits and government entities. She worked with the American Red Cross as a Crisis Public Information Officer and is a fundraising strategy consultant for several local agencies specializing in developing communications plans, street outreach teams, and working with media.

A lifelong music lover, Sheila is the co-founder of Left Coast Live, a music festival and conference that features the best emerging artists of the West Coast music scene. She is the founder of Lookiloos, a nationally syndicated home and garden site about Silicon Valley homes and style. Sheila’s style articles are featured in the San Jose Mercury News’ Home section. She serves on the Yahoo! Mother Board and is an ambassador for Graco Baby Products, where she is a featured blogger on their “Ready for the Road” site. She blogs under the pseudonym XiaolinMama at MOMocrats,Filipina Moms and Silicon Valley Moms Blog. Sheila recently spoke at Blog World Expo on “Pitching to Women Bloggers.”


Linda Sellers
Nuts & Bolts of Review Blogging

Linda is a mom of three teens from Richmond, VA.  She discovered blogging and social media through building, promoting and eventually selling a successful e-commerce site.  Linda concentrates her blog Welcome to Linneyville on digital diy, product reviews, short cut recipes and family fun.  Her love for reviewing (or perhaps a shopping addiction!) lead her to create an online photography community featuring artistic photos of brands, products and logos on flickr and at Brandographers.   As a blogger Linda has engaged in partnerships with some of the top brands including Unilever, Bumble Bee Foods and Invisalign.  When work calls, Linda throws on one of her many hats as Senior Project Manager for One2One Network and Business Manager for Blissfully Domestic.


Cat Lincoln
Brand/Blogger Relations

Cat Lincoln is a respected San Francisco-based lifestyle writer and founding principal of Clever Girls Collective, a social media consultancy. She specializes in green, beauty, style, and travel topics. Her work has been published on AOL Lifestyle sites Lemondrop,AisledashHolidashStyleList, and the now defunct GreenDaily; travel site UpTake; and good news site Tonic. She also posts on her personal blog, wishboneclover. In 2010 she was invited to join the Bare by Solo Product Advisory Board.

Her expertise includes creating SEO content that drives traffic, builds community and converts to sales. Cat regularly speaks on the social media topics of targeted audience outreach, measurement and metrics, and adapting traditional marketing tools for use in new media environments. She also has over 17 years of corporate marketing experience, leading major strategic, brand, and creative programs for Fortune 500 companies. During tenures at ADP and Wells Fargo she directed B-to-B and B-to-C initiatives, and her responsibilities included managing the in-house creative team as VP of Marketing. Her background includes several major campaigns that successfully targeted high net worth and luxury consumers.


Kari Brownsberger
Brand/Blogger Relations

Kari has worked for several years on both B-to-B and B-to-C public relations and marketing. Currently, Kari holds a position as Account Executive at Walker Sands Communications, a respected marketing communications firm in Chicago. There, she leads several public relations programs for clients across various industries, including companies such as Expressionery.com, Product Development Technologies (PDT), and BizBuySell.com. Kari has worked on initiatives including trade and consumer media outreach, direct marketing, advertising, event marketing and overall branding. She consults her clients on strategies for partnering with key media, and has led several successful programs with targeted industry and consumer blogs. Kari’s PR efforts have also garnered placements for clients in top print, broadcast and digital media outlets. Kari graduated from Loyola University Chicago with a dual degree in English and Journalism. While at Loyola, Kari developed strong journalism experience through roles as News Editor at the university’s award-winning newspaper The Phoenix and Medical Watch Intern at WGN-TV Chicago.


Melissa Skabich
Brand Blogger Relations/Moderator
During her public relations career spanning more than a decade, Melissa Skabich (a.k.a. @FitsNGiggles) has created and implemented award-winning programs for multiple clients in both the consumer and health care space. As Coyne Public Relations’ resident mom blog expert, Melissa oversees MyBlogSpark, General Mills’ blogger network which helps brands connect with its blog members through relevance, relationship building and conversation.  She’s developed blogger programs for some of America’s most beloved brands including Betty Crocker, Crayola, Hasbro, Cheerios and Yoplait. An avid mom blogger and self-proclaimed social media addict, Melissa has owned and operated her personal blog Fits “N” Giggles, since 2004. She is also a featured parenting writer on Yahoo! Shine, a member of the Yahoo! Mother Board, and a contributing blogger for the Jersey Moms Blog.

Fiona Pietruski
Brand Blogger Relations

Fiona Pietruski, Chief Marketing Officer, joined SheSpeaks at the company’s launch in 2007 and plays a pivotal role in developing the SheSpeaks platform, network, content and client programs. Fiona has over a decade of experience in all aspects of global online product development, launch and marketing for banking and financial products. Fiona worked for two years in Japan before returning to Marubeni in London. A move to HSBC Bank increased her online focus with the launch of internet banking. She held key roles leading strategy and influencing internet banking, online products and the global brand online. As an executive in Global E-Business she launched a co-branded strategic payment product with Yahoo! and championed strategic relationships, search and online best practices globally to significantly increase global online revenues. A British national with a BA in Economics, a graduate of Chartered Institute of Marketing (CIM), Fiona moved to the U.S. in 2004 and is married with two children.


Anna Lingeris
Brand Blogger Relations

Anna is the Public Relations Manager for The Hershey Company, the largest producer of quality chocolate in North America. She is responsible for strategic development and execution of results-driven public relations and influencer engagement campaigns for all company brands across the US and Canada, including Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers, Ice Breakers, Scharffen Berger.  After graduating from Allegheny College with a Bachelor’s Degree in Political Science and Communications Arts, Anna began her career in public relations in Washington D.C., before coming to The Hershey Company in 2008. Originally from Pittsburgh, PA, Anna is an avid Steelers fan, aspiring triathlete and one heck of a spinning instructor.