These samples sessions will differ slightly for 2012.
Review Blogging 101
Whether you’re a review blogging veteran or just getting started, Review Blogging 101 will offer ideas and insight to becoming a successful review blogger. A panel of some top review bloggers will cover issues ranging from pitching companies, securing sponsorships and expanding readership to organizing reviews, managing giveaways and using social media to grow your blog. A question and answer segment will allow attendees to get straight answers from review blogging experts.
Moderator:
Nuts and Bolts of Review Blogging
Getting down to the nitty gritty, Nuts & Bolts tackles topics such as legal and ethical issues including FTC regulations, sweepstakes law and ethical blogging. With SEO and monetization experts on hand, learn to optimize your site for search engines and explore a range of monetization techniques to grow your blog from hobby to business. Nuts & Bolts will even offer insight to veteran review bloggers with tips and tricks from bloggers who utilize them.
Moderator:
Brand/Blogger Relations
Company and PR representatives will engage with the audience to determine “Best Practices” in review blogging. How both work together in a mutually beneficial relationship will be the guiding question to this panel discussion. Learn what brands look for in their blogger outreach programs, how they choose bloggers, and which pitches get their attention (or turn them off). Be ready to discuss blogger relations in a candid discourse between brands and bloggers!
Moderator:
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